- ABOUT US -

cRadle and bAr is the umbrella under which ideas are nurtured, protected, and brought to life. Under this vision, we operate through two focused verticals — CAB - L.A. (cRadle and bAr - Legal Advisors) and CAB - B.R.A.I.N. (cRadle and bAr - Brand Recognition & Identity Nucleus).

CAB - L.A. offers specialised legal services including Intellectual Property Rights, Business Registrations, Corporate Compliance, and Banking Law — with expertise in loan documentation, legal vetting, loan undertakings, and related agreements. CAB - B.R.A.I.N. functions as an allied creative wing, offering structured support in brand naming, logo conceptualisation, and identity planning — ensuring that every creative output aligns with legal frameworks and professional ethics.

Together, we provide everything a business or startup needs to get a quick, compliant, and confident start — making cRadle and bAr a true one-stop solution for building, securing, and growing your venture.

Our tagline — "lex et ars – where creativity meets legality" — isn’t just a phrase; it defines who we are. At cRadle and bAr, law and art coexist to craft identities that are not only impactful, but also inherently protected.

Defining our Identity:

cRadle

In the soulful crafting of our name, "cRadle," each letter tenderly cradles the boundless creativity that mirrors the innocent wonder of infancy and childhood.

bAr

Simultaneously, "bAr" within our identity is a warm embrace, symbolizing our deep connection to the esteemed Bar Council, endowing our legal profession with a unique identity and pride.

Our emblem intricately weaves these love stories – the tender "cRadle", a sanctuary where creativity dances freely, and the symbolic "bAr," a gentle line that gracefully separates and unites our legal journey.

Every stroke of our emblem whispers a love letter, a testament to the profound dedication poured into crafting a symbol that speaks the language of our brand's heart.

Vision Statement:

"Our vision is to build a legacy of excellence in legal advocacy, ensuring that every creative endeavour is protected and every innovator is empowered to make their mark on the world."

Mission Statement:

"Our mission is to protect and empower creative minds by providing strategic legal counsel and fostering innovation. We are committed to upholding the highest ethical standards while delivering exceptional service and value to our clients."

LEADERSHIP SPOTLIGHT

Mr. Ravi Kumar Malhotra

Managing Director

Banking Industry Veteran with 37+ Years of Experience

Pioneer in Collection Strategies and Leadership Excellence

With over 37 years of experience in the banking industry, Mr. Ravi Malhotra has established himself as a prominent figure, showcasing expertise across diverse domains at Bank of Baroda. His career trajectory boasts versatility and excellence, encompassing pivotal roles in Credit, Forex, Merchant Banking, and Branch Banking.

Throughout his tenure, Mr. Malhotra has held influential positions, including Branch Head, Credit Head at the SME Loan Factory and Regional Office. His journey reached a pinnacle at the Corporate Office in Mumbai, where he led collection activities with a sharp focus on retail and MSME loans.

Mr. Malhotra's legacy shines through his pioneering initiatives, notably in spearheading collection activities through innovative channels like Telecalling and Field Operations. As a core member of the team, he played a pivotal role in orchestrating the planning, implementation, and optimization of collection processes, laying the groundwork for a successful operation.

In his capacity as the Managing Director of cRadle and bAr, Mr. Ravi Malhotra infuses a unique blend of leadership, industry experience, and visionary insight into our firm. Leveraging his extensive banking career spanning over 37 years at Bank of Baroda, Mr. Malhotra leads our team with unwavering dedication and strategic prowess.

Mrs. Rita Malhotra

Chief Financial Officer

Economic Savvy Finance Leader

Innovative CFO Driving Legal Success

With a solid academic background in B.Sc. and M.A. Economics, Mrs. Rita Malhotra serves as the Chief Financial Officer (CFO) at cRadle and bAr, a leading law firm specializing in intellectual property law.

Mrs. Malhotra's expertise in economics provides her with a strong foundation in financial analysis and strategic planning, essential for navigating the complexities of financial management at cRadle and bAr - Legal Advisors.

Known for her creative thinking and innovative approach, Mrs. Malhotra brings fresh perspectives to financial challenges, ensuring that cRadle and bAr remains at the forefront of financial excellence and efficiency.

Driven by her enthusiasm and energy, Mrs. Malhotra is dedicated to optimizing the firm's financial performance while upholding the highest standards of integrity and transparency.

As the CFO of cRadle and bAr, Mrs. Rita Malhotra plays a vital role in ensuring the firm's financial stability and success, enabling the legal team to focus on delivering exceptional service to clients.

Adv. Ansh Malhotra

Founder and Leading Advocate

B.Com LL.B (Hons.) - Batch Topper

Dr. B.R. Ambedkar Prize Recipient

Govt. Empanelled Advocate (IPR)

Registered IP Mitra (Design Facilitator)

Meet Advocate Ansh Malhotra, a multifaceted professional with a passion for law, creativity, and innovation. Ansh's journey began with a love for both the arts and the law, leading him to pursue a career that bridges these two diverse worlds. As a top graduate in B.Com LL.B (Hons.) and recipient of the Dr. B.R. Ambedkar Prize, Ansh's academic achievements reflect his dedication to excellence and his commitment to mastering the intricacies of the legal field.

In addition to his legal expertise, Ansh is also a talented artist and writer. His creative pursuits have provided him with a unique perspective and a keen eye for detail, which he brings to his legal practice at cRadle and bAr. Whether crafting compelling legal arguments or creating captivating works of art, Ansh approaches each endeavor with creativity, passion, and precision.

As the founder of cRadle and bAr, Ansh is dedicated to protecting and empowering creative minds in the ever-evolving landscape of intellectual property law. His holistic approach combines legal expertise with artistic flair, enabling him to provide innovative solutions tailored to the unique needs of his clients.

Explore the innovative world of law with Advocate Ansh Malhotra and discover how his visionary approach can help you navigate the complexities of intellectual property law with confidence and creativity.

Jr. Shubhu

Legal Ambassador

Cutest Companion

Virtual Legal Helper

About Jr. Shubhu:

Meet Jr. Shubhu, our delightful and ever-adorable Legal Ambassador & Virtual Legal Helper at cRadle and bAr. Though he’s just a virtual entity, Jr. Shubhu is a charming reflection of Adv. Ansh Malhotra's childhood self, bringing a unique blend of innocence and enthusiasm to our team.

Role and Responsibilities:

As our Legal Ambassador, Jr. Shubhu plays a pivotal role in engaging with our clients, making their legal journey as smooth and enjoyable as possible. He’s here to greet you with a warm “Pae Lagu Ji!” and guide you through the intricacies of intellectual property law with his super cute persona. Whether you need help with trademark registration, copyright issues, or any other legal services, Jr. Shubhu is always ready to assist with a smile.

Why Jr. Shubhu?

Jr. Shubhu is not just any virtual helper; he embodies the friendly and approachable spirit of cRadle and bAr. With his keen sense of understanding and a knack for simplifying complex legal jargon, he ensures that our clients feel comfortable and well-informed every step of the way. His presence adds a unique touch to our firm, making the legal process less daunting and more engaging.

Fun Facts:

- Jr. Shubhu loves playing with his race cars when he's not helping clients.

- He’s a virtual assistant with a heart of gold, always eager to make your day awesome.

- Fluent in both English and Hindi, Jr. Shubhu bridges the communication gap effortlessly.

Our Contribution to Society and the Legal Profession:

At cRadle and bAr, we are dedicated to serving both society and the legal profession through our impactful initiatives and innovative approaches. Here’s how we contribute:

Bridging the Gap with Jr. Shubhu:

We understand that legal complexities, especially in Intellectual Property Rights (IPR), can be daunting. That’s why we created Jr. Shubhu, our adorable and user-friendly chatbot. Jr. Shubhu serves as a bridge, enhancing accessibility to legal information on trademarks, copyrights, and designs. Its approachable design encourages engagement across diverse demographics, fostering a deeper understanding of IPR for startups, creators, and individuals alike.

Promoting IP Awareness:

Through our IP Awareness Programme, we educate and empower the public on the significance of intellectual property. This initiative not only raises awareness but also equips individuals with the knowledge needed to protect their creative assets effectively. By demystifying legal concepts and making them accessible, we empower startups and entrepreneurs to navigate the complexities of IPR confidently.

Supporting Startups and Innovators:

We actively support startups and innovators by providing pro bono services through Jr. Shubhu and other outreach efforts. Our commitment extends to offering tailored legal guidance and resources, ensuring that emerging businesses can thrive in a competitive landscape while safeguarding their intellectual property rights.

Community Engagement and Pro Bono Services:

Beyond traditional legal services, we engage in community-driven initiatives that promote social responsibility and access to justice. Our pro bono services, facilitated by Jr. Shubhu’s outreach capabilities, enable us to support underserved communities and non-profit organizations in safeguarding their intellectual property assets effectively.

Advancing Legal Accessibility:

cRadle and bAr leverages Jr. Shubhu’s innovative design to advance legal accessibility. By making IPR education enjoyable and understandable, we foster a culture of proactive legal compliance and protection. This approach not only benefits individuals and businesses but also contributes to the broader legal profession by promoting ethical practices and compliance standards.

In summary, our commitment to society and the legal profession is exemplified through innovative solutions like Jr. Shubhu and our comprehensive IP Awareness Programme. These initiatives underscore our mission to democratize access to legal knowledge, empower entrepreneurs, and uphold the integrity of intellectual property rights across diverse sectors.